The ‘Made in Bangladesh’ Campaign at CNN was launched on 16 December, 2021. The campaign is designed to showcase pioneering sectors and industries of Bangladesh in the CNN network. This initiative has been taken by the Ministry of Commerce and coordinated by Bangladesh Foreign Trade Institute (BFTI) under the visionary leadership of the Hon’ble Prime Minister. The campaign has the following deliverables:
1| TV Commercial (TVC) featuring Bangladesh was aired from 16 December 2022 (Aired more than 450 times).
2| Blueprint Bespoke Editorial were promoted 180 times from 16 December 2021 with the banner of NEW FRONTIER BANGLADESH. [Featured Sonali Aash, Kazi Tea, Meghna Group BD Cyclists, Dhaka Art Summit, Sonia Musa (A Fashion Designer)].Link: https://shorturl.at/yJKS9
3| Half an Hour Show was aired 3 times on 26 March 2022 the independence day of Bangladesh and 1 time on 27 March 2022 (Total 4 times).
4| A2 Minutes’ Video: involves preparation of 2-minutes Videos featuring each sponsor, where the business goals, objectives and background of the sponsors are presented:
- Readymade Garments (Sponsor: BGMEA): 2-minutes Video featuring BGMEA is available online at the Content Hub. For details, visit the link: https://shorturl.at/sQU67
- Mobile Financial Services (Sponsor: Bkash): 1: 54 minutes Video featuring Bkash is available online at the Content Hub. For details, visit the link: https://shorturl.at/osu14
- Pharmaceuticals and MPPE (Sponsors: BAPI and BEXIMCO PPE Ltd): 2:33 minutes Video featuring BAPI and BEXIMCO PPE Ltd is available online at the Content Hub. For details, visit the link: https://shorturl.at/cgu47
- Electronics and digital devices (Sponsor: Walton): ): 2:04 minutes Video featuring Walton is available online at the Content Hub. For details, visit the link: https://shorturl.at/ehqsE
- Agro products and food processing (Sponsors: Meghna Group of Industries, City Group) : 2:27 minutes Video featuring Meghna Group of Industries and City Group is available online at the Content Hub. For details, visit the link: https://shorturl.at/MOUW7
5| Content Hub (for the sponsors): A website that has been produced by CNN Create Team containing articles featuring all the sectors and Sponsors. Content hubs for all the sectors have been prepared and available online at: https://madeinbangladesh.digital#
